Whatsapp business API for edtech sector
The EdTech industry in India has grown significantly during the past several years. The industry has received about INR 300 billion (US$4.04 billion) since the Covid-19 outbreak began. The competition among EdTech firms is growing as a result of the growing trend toward digital learning. Businesses must work hard to provide improved experiences for all parties involved—students, instructors, and parents—while also gaining a competitive edge.
Overview
With low user adoption barriers and being one of the most popular messaging apps among millennials and Gen Z, WhatsApp is the ideal channel for Edtech companies to benefit from. Brands can interact with students on a large scale by using the WhatsApp Business API.
In light of recent changes, WhatsApp is broadening the scope of its offerings to facilitate commerce on the network. The WhatsApp Commerce solution is a wonderful fit for the EdTech brand because it has interactive user interface components and features based on marketing notifications that make the entire customer experience more conversational and personable.
Benefits
- Lead generation Although a lot of marketers use WhatsApp as a communication tool, the educational industry hasn't yet fully utilized all of its recruiting possibilities. WhatsApp marketing's ease of use and personal touch make it the ideal tool for information sharing and customer data collection. You may simply connect with potential students and parents directly on a platform that they use on a daily basis by sending them a WhatsApp message.
- Exam reminders and notifications Sending out timely exam notifications, study advice, and other reminders via WhatsApp can help students reduce stress, maintain organization, and improve their exam preparation. Students' overall performance will also be enhanced if you keep them informed about schedule changes and give them important study resources and advice.
- Real time assistance and support You may directly support and assist your students in real time through one-on-one WhatsApp contact, answering any questions or concerns they may have. Thus, WhatsApp for EdTech enables students to ask questions, get clarifications, and get help whenever needed outside of regular class times. Personalized learning is facilitated by consistent support, which enables pupils to overcome obstacles more quickly.
- Feedback and surveys Any educational service would benefit from receiving feedback, and gathering it is essential to improve the standard of education. With WhatsApp, EdTech companies can simply conduct surveys and get student feedback from the student body. Feedback and survey results can provide much-needed information about user experience, course efficacy, student satisfaction, and other topics that can help EdTech companies make necessary quality improvements.
- Post course support Provide resources and post-course support via WhatsApp. Foster a solid rapport with educators and students while promoting lifelong learning. Having this continuous assistance is crucial to creating a committed learning community.
- Targeted marketing campaigns You can quickly retarget people based on sophisticated filters and divide them based on whether they read, responded, or clicked on your message. Increase the efficacy of your marketing campaigns by contacting the right individuals at the right time and generating more conversions.
- Course updates and announcements Send out announcements about changes, new courses, and instructional materials to an infinite number of users. By keeping teachers and students informed at all times, this real-time communication improves the learning process.
The Edtech sector is changing due to WhatsApp Business API. This flexible platform is revolutionary, offering individualized support, expedited communication, and immediate student participation.
You have all the features and tools you need with Mkonnect to fully utilize WhatsApp Marketing on a single platform.
Make the wise decision. Use the WhatsApp Business API to transform your Edtech company right now!
